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医药商业为什么不能转型做CSO?

2017-05-15 医药史立臣 医药商业为什么不能转型做CSO?

真正的CSO机构提供的增值服务目的是为了让合作的上下游客户能快速的发展,能发展壮大,获得更好的经营质量。

现在,很多医药商业企业都在转型做CSO,或者以自身的医药商业企业做CSO,或者注册一个公司做CSO,但这样的所谓CSO公司有三大弊端:一、根本没有专业的管理咨询团队销售外包需要为上下游提供各种专业的增值服务,其中很重要的一项功能就是管理咨询。比如为上下游合作企业提供产品策划服务、战略规划、产品线规划、薪酬绩效等等专业的医药管理咨询工作,真是的管理咨询服务是CSO机构必须的专业服务项目,也是可以合理的从制药企业或者下游商业企业获得合法收入的专业服务项目。第三方医药服务体系麦斯康莱创始人史立臣认为,很多医药商业企业根本就不具备为上下游客户提供管理咨询服务能力,于是就通过假项目,假合作服务条款,获取上游制药企业的返利,这样的管理咨询项目可能只有一份虚假的合同,和对应的虚假开具的发票,其余什么都没有,既没有项目参与人员、也没有项目成果、更没有对应的差旅票据,这样的项目合同和项目发票一查就会被查出。二、自身以前或者现在从事医药商业工作很多医药商业企业转型做CSO后,还是主要从事医药销售工作,做制药企业的代理,为终端配送货物,销售队伍维护终端,等等。这样的CSO只是对上游制药企业服务的,根本不会为

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    2018-01-21 mgqwxj
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    2017-05-17 cathymary
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