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药占比大幅下降,医院该如何自救?

2016-04-13 司徒阳明 “赛柏蓝”微信号

医院快要活不下去了,你知道吗?医院院长们现在考虑最多是如何自救!去年,国家医改政策对医药行业来说是严寒,对医疗行业来说也是连下重手:药品零加成,药占比降到30%,限制用药目录和品种,处方点评,门诊限制输液甚至不准输液等等,种种做法带来医院收入的大幅度下降。国家财政又无法弥补,医院怎么办?医生怎么养活?奖金少了谁干?一明显的例子是,最近广为流传的广州某中医院故事。受药占比的影响,该医院要求医生开药和

医院快要活不下去了,你知道吗?医院院长们现在考虑最多是如何自救!

去年,国家医改政策对医药行业来说是严寒,对医疗行业来说也是连下重手:药品零加成,药占比降到30%,限制用药目录和品种,处方点评,门诊限制输液甚至不准输液等等,种种做法带来医院收入的大幅度下降。国家财政又无法弥补,医院怎么办?医生怎么养活?奖金少了谁干?

一明显的例子是,最近广为流传的广州某中医院故事。受药占比的影响,该医院要求医生开药和检查的比例必须达到1:1,如果药占比超标就扣奖金,有的医生因此奖金被扣的只剩下18元。立马,就有不少医护人员表示要辞职。

国家给出的方案是提高药事服务费,一方面至今药事服务费标准还没有提高,重庆因为大面积提高药事服务费,造成了部分病人上街游行。所以期望药事服务费大幅度和大范围提高,目前来看并不现实。

所以,怎么自救已经成为不少三甲医院院长们考虑问题。而药企要想卖药,只有摸清了医院怎么自救之后,才可能知道怎么自救,才能继续给医院卖药。

医院三条自救之路

赛柏蓝高级顾问刘检表示,目前来看医院自救之路主要有三条:

1,医院的便民药房,没有便民药房的也会新设便民药房。医院会内部政策指引,让医生把处方开到便民药房去。

昨日,赛柏蓝在2000亿口服药将被踢出医院里面就提到,江苏某三甲医院就放出消息,要将其所属药房的销售额做到1个亿。

笔者昨日也看到消息称,又有某三甲医院开始公开招商,为其自费药房寻品种:要求治疗型专科性强、品种特点突出、空间大、区别医院药房现有品种,进口国产不限,可不中标,普通或空间不够品种勿扰!

2,和下级医院结成写作单位,尤其是和一级综合医院合作,这些医院不受药占比等的限制,三甲医院派专家去一级综合医院里面去坐诊,将手术难度大或者一级医院检查不了项目转诊到三甲医院去,既保证了三甲医院病源,也解决了医院用药30%药占比的限制问题。

3,在医院附近、人口密集区新设医院所属的门诊、或是收编社区服务中心,对于这些机构,大医院会派出专家坐诊,保证其就诊量。现在社区卫生服务中心其用药会受到基药目录等的限制,但是北京现在已经开始让社区卫生服务中心的用药和大医院用药目录对接,社区用药扩容应是大势所趋。

现在,医院仍然是卖药的主战场,要卖药,只着急改变没用,只有了解、知道医院怎么改变,你才能成为永远的王者。

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  1. [GetPortalCommentsPageByObjectIdResponse(id=1509739, encodeId=513d1509e3973, content=<a href='/topic/show?id=1c8e8e333cb' target=_blank style='color:#2F92EE;'>#药占比#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=53, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87333, encryptionId=1c8e8e333cb, topicName=药占比)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=762710134609, createdName=HNYYM, createdTime=Fri Apr 15 06:15:00 CST 2016, time=2016-04-15, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77896, encodeId=8445e78962a, content=会有的…, beContent=null, objectType=article, channel=null, level=null, likeNumber=110, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77897, encodeId=becde7897ae, content=不能不让活啊, beContent=null, objectType=article, channel=null, level=null, likeNumber=131, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77793, encodeId=79d0e779344, content=哈哈哈哈哈哈, beContent=null, objectType=article, channel=null, level=null, likeNumber=80, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/PiajxSqBRaEJJAFMgSjibMicGVUgkmDBw4svXiccQxZicwjRHNxGPTghAmITxP12Rcmm0yFKfwGwUaiaUwpPUUUTOd2g/0, createdBy=fcd21609070, createdName=hekzn, createdTime=Thu Apr 14 09:51:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77759, encodeId=7ccee7759b3, content=限制越多,越不方便临床诊治。, beContent=null, objectType=article, channel=null, level=null, likeNumber=85, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=http://cacheapi.medsci.cn/resource/upload/20160313/IMG56E50DEC424F44672.jpg, createdBy=ce5b1699635, createdName=Lisa971, createdTime=Thu Apr 14 00:28:00 CST 2016, time=2016-04-14, status=1, ipAttribution=)]
    2016-04-15 HNYYM
  2. [GetPortalCommentsPageByObjectIdResponse(id=1509739, encodeId=513d1509e3973, content=<a href='/topic/show?id=1c8e8e333cb' target=_blank style='color:#2F92EE;'>#药占比#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=53, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87333, encryptionId=1c8e8e333cb, topicName=药占比)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=762710134609, createdName=HNYYM, createdTime=Fri Apr 15 06:15:00 CST 2016, time=2016-04-15, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77896, encodeId=8445e78962a, content=会有的…, beContent=null, objectType=article, channel=null, level=null, likeNumber=110, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77897, encodeId=becde7897ae, content=不能不让活啊, beContent=null, objectType=article, channel=null, level=null, likeNumber=131, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77793, encodeId=79d0e779344, content=哈哈哈哈哈哈, beContent=null, objectType=article, channel=null, level=null, likeNumber=80, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/PiajxSqBRaEJJAFMgSjibMicGVUgkmDBw4svXiccQxZicwjRHNxGPTghAmITxP12Rcmm0yFKfwGwUaiaUwpPUUUTOd2g/0, createdBy=fcd21609070, createdName=hekzn, createdTime=Thu Apr 14 09:51:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77759, encodeId=7ccee7759b3, content=限制越多,越不方便临床诊治。, beContent=null, objectType=article, channel=null, level=null, likeNumber=85, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=http://cacheapi.medsci.cn/resource/upload/20160313/IMG56E50DEC424F44672.jpg, createdBy=ce5b1699635, createdName=Lisa971, createdTime=Thu Apr 14 00:28:00 CST 2016, time=2016-04-14, status=1, ipAttribution=)]
    2016-04-14 李继凯

    会有的…

    0

  3. [GetPortalCommentsPageByObjectIdResponse(id=1509739, encodeId=513d1509e3973, content=<a href='/topic/show?id=1c8e8e333cb' target=_blank style='color:#2F92EE;'>#药占比#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=53, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87333, encryptionId=1c8e8e333cb, topicName=药占比)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=762710134609, createdName=HNYYM, createdTime=Fri Apr 15 06:15:00 CST 2016, time=2016-04-15, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77896, encodeId=8445e78962a, content=会有的…, beContent=null, objectType=article, channel=null, level=null, likeNumber=110, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77897, encodeId=becde7897ae, content=不能不让活啊, beContent=null, objectType=article, channel=null, level=null, likeNumber=131, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77793, encodeId=79d0e779344, content=哈哈哈哈哈哈, beContent=null, objectType=article, channel=null, level=null, likeNumber=80, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/PiajxSqBRaEJJAFMgSjibMicGVUgkmDBw4svXiccQxZicwjRHNxGPTghAmITxP12Rcmm0yFKfwGwUaiaUwpPUUUTOd2g/0, createdBy=fcd21609070, createdName=hekzn, createdTime=Thu Apr 14 09:51:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77759, encodeId=7ccee7759b3, content=限制越多,越不方便临床诊治。, beContent=null, objectType=article, channel=null, level=null, likeNumber=85, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=http://cacheapi.medsci.cn/resource/upload/20160313/IMG56E50DEC424F44672.jpg, createdBy=ce5b1699635, createdName=Lisa971, createdTime=Thu Apr 14 00:28:00 CST 2016, time=2016-04-14, status=1, ipAttribution=)]
    2016-04-14 李继凯

    不能不让活啊

    0

  4. [GetPortalCommentsPageByObjectIdResponse(id=1509739, encodeId=513d1509e3973, content=<a href='/topic/show?id=1c8e8e333cb' target=_blank style='color:#2F92EE;'>#药占比#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=53, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87333, encryptionId=1c8e8e333cb, topicName=药占比)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=762710134609, createdName=HNYYM, createdTime=Fri Apr 15 06:15:00 CST 2016, time=2016-04-15, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77896, encodeId=8445e78962a, content=会有的…, beContent=null, objectType=article, channel=null, level=null, likeNumber=110, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77897, encodeId=becde7897ae, content=不能不让活啊, beContent=null, objectType=article, channel=null, level=null, likeNumber=131, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77793, encodeId=79d0e779344, content=哈哈哈哈哈哈, beContent=null, objectType=article, channel=null, level=null, likeNumber=80, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/PiajxSqBRaEJJAFMgSjibMicGVUgkmDBw4svXiccQxZicwjRHNxGPTghAmITxP12Rcmm0yFKfwGwUaiaUwpPUUUTOd2g/0, createdBy=fcd21609070, createdName=hekzn, createdTime=Thu Apr 14 09:51:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77759, encodeId=7ccee7759b3, content=限制越多,越不方便临床诊治。, beContent=null, objectType=article, channel=null, level=null, likeNumber=85, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=http://cacheapi.medsci.cn/resource/upload/20160313/IMG56E50DEC424F44672.jpg, createdBy=ce5b1699635, createdName=Lisa971, createdTime=Thu Apr 14 00:28:00 CST 2016, time=2016-04-14, status=1, ipAttribution=)]
    2016-04-14 hekzn

    哈哈哈哈哈哈

    0

  5. [GetPortalCommentsPageByObjectIdResponse(id=1509739, encodeId=513d1509e3973, content=<a href='/topic/show?id=1c8e8e333cb' target=_blank style='color:#2F92EE;'>#药占比#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=53, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87333, encryptionId=1c8e8e333cb, topicName=药占比)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=762710134609, createdName=HNYYM, createdTime=Fri Apr 15 06:15:00 CST 2016, time=2016-04-15, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77896, encodeId=8445e78962a, content=会有的…, beContent=null, objectType=article, channel=null, level=null, likeNumber=110, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77897, encodeId=becde7897ae, content=不能不让活啊, beContent=null, objectType=article, channel=null, level=null, likeNumber=131, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=240a1683959, createdName=李继凯, createdTime=Thu Apr 14 17:52:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77793, encodeId=79d0e779344, content=哈哈哈哈哈哈, beContent=null, objectType=article, channel=null, level=null, likeNumber=80, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/PiajxSqBRaEJJAFMgSjibMicGVUgkmDBw4svXiccQxZicwjRHNxGPTghAmITxP12Rcmm0yFKfwGwUaiaUwpPUUUTOd2g/0, createdBy=fcd21609070, createdName=hekzn, createdTime=Thu Apr 14 09:51:00 CST 2016, time=2016-04-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=77759, encodeId=7ccee7759b3, content=限制越多,越不方便临床诊治。, beContent=null, objectType=article, channel=null, level=null, likeNumber=85, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=http://cacheapi.medsci.cn/resource/upload/20160313/IMG56E50DEC424F44672.jpg, createdBy=ce5b1699635, createdName=Lisa971, createdTime=Thu Apr 14 00:28:00 CST 2016, time=2016-04-14, status=1, ipAttribution=)]
    2016-04-14 Lisa971

    限制越多,越不方便临床诊治。

    0

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