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大医院改革将引发5大连锁反应!

2018-08-08 钱万永(泸州福音医院院长) “看医界”微信号

作为国家队的部属医院参加医改,随着政策的逐项贯彻落实,势必迎来一些原先没有预见到的连锁反应。

作为国家队的部属医院参加医改,随着政策的逐项贯彻落实,势必迎来一些原先没有预见到的连锁反应。

2017年7月6日,国家卫计委、财政部、发改委等七部门联合下发了《关于做好国家卫生计生委和国家中医药管理局的部属医院参加属地公立医院综合改革有关工作的通知》,标题很长,内容力指多个医改痛点,部属医院作为医院里的国家队参与医改,将对我国医疗市场产生巨大搅动效应。

原来的医改都是从基层县医院或乡镇卫生院开始,以基本药物为主题的前轮医改中,因基层无药可用,集中采购挂网价高于市场价,除了导致一大批基层医院院长科主任落马外,还让很多基层医生因为无力可使而跳槽。基层改而大医院不改,导致医院两级分化,强者变成巨无霸,基层变得空心化。基层医院虽然数量大,但市场份额小,医疗市场价格及风气波澜不惊,因为去这些医院的患者不多,所以改了半天老百姓没有多少获得感,如今作为作为国家队的部属医院参加医改,随着该政策的贯彻落实,势必迎来一些原先没有预见到的连锁反应:

一、大型医院总费用降低成定局

原来公立医院集中挂网采购药品耗材,不管价格有多高,挂网的所有高价都有物价局批准作为合法高价理由,顺加15%的办法也导致对院方来说进价越高越有利润,对经销商来说价格越高越有操作空间,对医生来说价格越高越有动力,对GDP来说价格越高越有推动。

而最有控费意愿的买单者是管不了采购价的,买单者之一的医保资金用的是公家的钱不痛不痒,另一个买单者——患者则人微言轻,所以导致了公立医院医疗价格在药品耗材的推动下节节攀升屡创新高,纪检系统的介入只是抓了些市县乡级中小医院的倒霉蛋,没有解决根本问题。

但如今的医院国家队进入医改,以零差价和两票制及税务制的新一轮改革虽然没有触及根本,单也击中了几个痛点,首先因为零差价的原因,高价采购没有院方的动力了,医生决定不了采购价只有处方权,采购回来的药品耗材含水量都降低了,但该用的医生也还得用,至于可用可不用的则要考虑一下了;三明模式的推广让买单者之一——医保,介入到采购中,导致进入医院的价格降低,导致经销商返利促销增量的糖衣炮弹大为减少,直接后果就是药品耗材的价格降低,虽然有增加的医疗服务费抵消,但因经销商返利减少导致的浪费用药减少,最终导致医疗总费用下降。

之前一张全国百强顶级医院之一的浙江某三甲医院出院发票出现在网络引起人们惊呼,在使用进口的人工膝关节进行关节置换术后四万元的总费用就出院了,顶级医院的医疗价格已经低于很多县级医院的价格了,很多网友都表示自己的亲人在当地做同类手术高出这个价格许多,公立医院改革,原来从基层改没有感觉,如今从大医院改,一下就有体会了!

二、中小医院被迫降价

随着作为国家队的顶级医院降价,原来和上级医院相比有价格优势的中小医院价格优势无存,其为了保住市场份额被迫降价,同时因为纪检手段的推进,各院长在用高价药高价耗材对院方无利却可能招来检察院调查的压力下,第一次有了不购进高价药品耗材的动力,医疗服务价格的提高让一线医生失去灰色收入的同时带来阳光收入,虽然个人所得税高了但也安心了,不考虑药商的促销费后一些“万金油神药”销量也直线下降。

浪费性用药的减少导致中小医院总体医疗价格也理性降低。而早期就元气大伤的乡镇卫生院,将逐步转为公共卫生机构,其中的临床医生与顶级医院的临床医生成立的私立医院,则成为低端与高端两级医疗市场的主力军,公立医院则占领纺锤状的中级大市场。

三、医生集团大为兴盛

大医院有了技术优势又价格降低,虽然看病贵缓解,大医院里看病难将进一步加剧,虽然分级诊疗的推进,但健康是无价的,医疗和教育的趋高性始终存在,人社部、卫计委一系列文件的出台,及灰色收入减少损失后渴望阳光收入的补充,让大医院里一些有想法有情怀的医生开始以医生集团的模式创业,为看病难困扰的患者提供一个看名医的便捷通道。

原来公立医院的医生是谁开贵药多、使用贵耗材多、谁论文多谁得好处,所以看病时可能被其他因素干扰,不需要个人品牌都过得很好,新医改后那些有技术、有个人品牌的医生将得到更多好处,来补偿他们的原有灰色收入损失,对个人品牌的重视才会真正让医生的关注点集中到患者身上,重视疗效和患者体验的提高,才会让患者的满意度提高,而一张强行要求微笑服务的红头文件显然达不到这个效果。

注重患者疗效和体验的医生才会逐渐积累起个人品牌,这种医生才是建立医生集团的最佳人选,而从医生集团起步最终建立的正规化高质化的私立医院,更加注重患者口碑和爱惜自身羽毛,才是未来中国医疗的希望。

四、莆系医院或变好或关门

原有的医疗市场公立医院价格虚高,政策不支持医疗正规军进入私立医院市场,导致杂牌军打着医生的牌子钻着空子进入医疗市场,导致全球医疗界独特的莆系医院产生,这与世界上医疗都是诚信精英背道而驰。

随着大型医院及中小公立医院降价,特别是医生集团为代表的正规军进入医疗市场,把一些不规范的莆系医院挤压出局或被迫金盆洗手转型,民营医院的市场将得到进一步净化,中国的梅奥有可能诞生在未来这三十年,而且最有可能产生在医生集团建立医院中产生中国梅奥。

五、中小药企要么被招安,要么被出局

两票制特别是税务改革后,原来渠道为王的销售模式受到冲击,原本弱势的生产商和强势的经销商地位发生翻转,出厂价的提高导致增值税的产生地主要在厂家所在地而不是经销商所在地,对于某地的招商部门来说,经销商不再是税源大户,因此从官方而来对经销商的支持将大为减少,而生产商将大受青睐,两票制的实施导致销售渠道进一步整合,一些厂家撇开原有渠道亲自上阵直销,这个过程中的中小商家要么被兼并招安,要么出局回家养老。

以上只是顶级医院开始医改公立医院医改进入深水区,随之而来的五大连锁反应,医院里的国家队开始医改后,才算牵住了牛鼻子牵一发而动全身,至于政策这根缰绳将领头牛牵向何方并带领牛群走向何方?即将揭晓!

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    2018-12-14 zhangph
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    2018-08-14 zwjnj2

    好好学习天天向上

    0

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    2018-08-08 wwjxx

    万劫不复

    0

  5. [GetPortalCommentsPageByObjectIdResponse(id=1910251, encodeId=2992191025129, content=<a href='/topic/show?id=0e4e43635a6' target=_blank style='color:#2F92EE;'>#大医院#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=0, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=43635, encryptionId=0e4e43635a6, topicName=大医院)], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=6976269, createdName=zhangph, createdTime=Fri Dec 14 19:32:00 CST 2018, time=2018-12-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=2003670, encodeId=3bc620036e035, content=<a href='/topic/show?id=eaed355249d' target=_blank style='color:#2F92EE;'>#医院改革#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=74, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=35524, encryptionId=eaed355249d, topicName=医院改革)], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=2c25323, createdName=jambiya, createdTime=Tue May 28 09:32:00 CST 2019, time=2019-05-28, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=338571, encodeId=a4953385e19a, content=好好学习天天向上, beContent=null, objectType=article, channel=null, level=null, likeNumber=108, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/Q3auHgzwzM6DGOvNrRdcib3UmzMgpEQpl0ENSJScphsFtdgfibXX1g1IuEYGCjP23UqCd52TxTpSZibtPiclyusaHicnNXd78alaia19Qy1nAFo18/0, createdBy=50381491660, createdName=zwjnj2, createdTime=Tue Aug 14 19:10:37 CST 2018, time=2018-08-14, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=337372, encodeId=713133e37284, content=万劫不复, beContent=null, objectType=article, channel=null, level=null, likeNumber=113, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=36431584645, createdName=wwjxx, createdTime=Wed Aug 08 22:00:07 CST 2018, time=2018-08-08, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=337345, encodeId=514a33e345b8, content=很好的学习机会, beContent=null, objectType=article, channel=null, level=null, likeNumber=125, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://cdnapi.center.medsci.cn/medsci/head/2018/04/12/cd30eefc465f70dc4dad89bd57479781.jpg, createdBy=02be2318568, createdName=一天没事干, createdTime=Wed Aug 08 18:49:27 CST 2018, time=2018-08-08, status=1, ipAttribution=)]
    2018-08-08 一天没事干

    很好的学习机会

    0

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